IFMA Announces New Vision, Mission and Launches Refreshed Brand, Website
IFMA introduced new vision and mission statements, along with a refreshed logo, brand and website today to better reflect its position as the voice of authority and influence on the facility management profession, and to underscore the direct correlation between FM professionals and the health and safety of people, planet and prosperity.
In his opening speech at IFMA’s Facility Fusion 2021 Virtual Conference and Expo, Chair of IFMA’s Global Board of Directors Peter Ankerstjerne announced the association’s new statements:
- Vision: Lead the future of the built environment to make the world a better place.
- Mission: We advance our collective knowledge, value and growth for facility management professionals to perform at the highest level.
“We need to recognize that FMs have an impact much bigger than their individual department, facility or company. We need to elevate FM to become a profession of choice for students and young professionals. We need to speak to existing members and stakeholders, as well as future members, sponsors, policymakers and all professionals involved in facility and workplace decisions,” said Ankerstjerne.
IFMA President and COO Don Gilpin added, “I am proud that IFMA is taking on a greater purpose to support humanity and the environment – focusing on sustainable FM practices and FM’s significant role in ensuring occupant well-being, business resilience and leaving the world better than we found it. IFMA membership is not just about belonging to a group of professionals but benefitting from 40+ years of knowledge and direction to perform at their highest capacity.”
To develop the new statements, IFMA engaged a strategic consultant, conducted five international focus group workshops and solicited feedback from IFMA member leaders including its global board of directors, IFMA Fellows, young professionals, chapter presidents, and community and council chairs.
In addition to the association’s new focus, a refreshed logo, overall brand and website were launched at IFMA’s Facility Fusion.
IFMA’s reverse-image logo was the identifying mark of the association for 30 years. In 2013, a new logo and comprehensive rebrand were unveiled to better represent IFMA’s position as a global leader and its image as an innovative, collaborative, cutting-edge organization. The newly refreshed logo/brand maintains the recognizable IFMA icon using a more sophisticated color palette and user-friendly fonts.
“The past few years have been full of exciting changes and progressive action both in IFMA and the larger FM industry,” said Ankerstjerne. “The IFMA brand is still strong and viable, but it must evolve according to current tastes and trends. This refresh embodies the rapid progress of the FM industry, the accelerated growth of the association and IFMA’s commitment to provide an exceptional user experience.”
The redesigned IFMA.org site was developed to ensure an optimal user experience for FMs worldwide. Easier to read and navigate, IFMA.org includes an all-new homepage, as well as updated membership, professional development and leadership pages. The site works seamlessly with the recently launched fm.training and new learning management system; and future iterations will include a new IFMA Leader Portal and a new myIFMA.
“The site redesign focused on being the go-to asset for all built environment professionals – anywhere you work at every stage of your career, you can easily find what you need, when you need it,” said Ankerstjerne. “With a more professional look and feel, IFMA.org projects the image of who we truly are to the world.”