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Knowledge Base

Chapter Wants You Back Letter

Tips for Using the IFMA Chapter Wants You Back Letter
The Chapter Want You Back Letter invites lapsed chapter members to reinstate their membership.

  • Send this letter to former members who expired 7 months ago. Your chapter administrator and leaders with report access can run the “Dropped Members” report within the members-only area of www.ifma.org to identify these members. The “Dropped Members” report allows you to specify a period of time for which you want to pull former members by the date that they were dropped from membership. The chapter could run this report on a monthly basis, pulling all dropped members who dropped their IFMA membership the previous month.
  • For Example: Members with a paid through date of 12/31/2015 would receive this email the 1st week of July 2016.

 

  • Personalize this letter with information about specific chapter benefits. What return on investment are you providing to members who participate in local chapter education and events? Remind your members why chapter membership is indispensable!

 

  • Follow up for a more effective membership retention strategy. To make this letter part of your overall membership retention program, plan to call these non-active members two weeks after mailing the letters.