Style Guide
Last Updated: Dec. 4, 2018
The IFMA brand is an authentic expression of the organization's vision, values and personality. It serves to further our mission of advancing the professional discipline of facility management worldwide.
Who
These brand standards are for anyone using the IFMA brand for marketing, communications or other IFMA-related messaging across any medium.
Why
Consistent use of brand assets, and following these style guidelines, helps to strengthen IFMA's brand and mission. By applying the brand carefully, we all help protect and enhance its value.
Brand Identity
Explains the detailed components that make up the visual identity of the IFMA brand. Find specifications about logo, positioning, typography, color and architecture.
Communications
IFMA’s writing style is based on the guidelines set forth by the Associated Press Stylebook. This guide offers highlights as well as frequently used and IFMA-centric terms.
Component Site Standards
These standards establish best practices for component leaders who manage their chapter, council and community websites.