Product Brief

Developing Green: Strategies for Success

"Green" projects will increase 30 percent per year during the next five years, making them one of the major development trends in commercial real estate, according to Developing Green: Strategies for Success, recently released by the National Association of Industrial and Office Properties (NAIOP).

The book—authored by industry expert Jerry Yudelson, PE, MS, MBA, LEED AP—is designed for professionals engaged in financing, building and marketing projects with green features. It illustrates the practice of marketing green developments and includes case studies exemplary projects and companies that are transforming the building and development industry.

In addition to the case studies, narratives and materials outlined in the book, each Developing Green: Strategies for Success is accompanied by a bonus CD featuring sustainable-designed projects from across the country.

"Developing Green: Strategies for Success provides a road map to assist developers in navigating the course of green development, providing a true insiders' look into best practices and presenting the case for building green," said Thomas J. Bisacquino, NAIOP president. "The book is an excellent tool for marketing and development professionals who want to effectively understand green development and the growing role it's playing in commercial development."

Owners and developers of commercial and institutional properties in North America are advancing green development through state-of-the-art tools, design techniques, advanced green products and creative use of financial and regulatory incentives.

With more than half of the world's 500 largest corporations issuing sustainability reports in 2005, sustainable development is clearly not a development fad, but virtually a priority for companies that want to build and occupy real estate that reflects socially-responsible values and helps them recruit and retain highly productive workers.

Throughout Developing Green: Strategies for Success, Yudelson delineates the practice of building green, including seven keys to successful green marketing, validating the cost of green buildings, incorporating green features into any project and today's movement in green development.

Chapter outline of Developing Green: Strategies for Success:

• Chapter 1: Making the Business Case for Green Buildings
• Chapter 2: Current Market Trends for Green Buildings
• Chapter 3: Building Green Features into Your Projects
• Chapter 4: Positioning Your company as a Green Developer
• Chapter 5: Creating a Marketing Strategy
• Chapter 6: Justifying the Cost of Green Buildings
• Chapter 7: The Future of Green Building
• Selected resources include The Green Building Movement and Developing with Other LEED Standards.
• Bonus CD with 24 full-color case studies.

A national LEED^® faculty member for the U.S. Green Building Council, Jerry Yudelson is a leading expert in the LEED green building rating system and a marketing guru on successful sustainable development. He has trained more than 2,000 building industry professions on LEED and has chaired Greenbuild, the U.S. Green Building Council's international conference.

The National Association of Industrial and Office Properties is the nation's leading trade association for developers, owners, investors and other professionals in industrial, office and mixed-use commercial real estate. Founded in 1967, NAIOP is comprised of more than 13,000+ members in 52 North American chapters and provides networking opportunities, educational programs, research on trends and innovations and strong legislative representation. For more information, visit www.naiop.org.